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Zumba creator comes to London for fundraising

Posted on September 12, 2011


Beto Perez, creator of the internationally popular Zumba programme, will be in London to lead a Zumbathon charity event for 3,500 people at Alexandra Palace on October 16. The event will raise money for breast cancer research and community outreach programmes as part of the Party in Pink™ campaign, created by Zumba Fitness.


The Party in Pink Zumbathon movement, created last year, raised over $500,000 in the US for breast cancer research and awareness and, due to such huge success, Zumba Fitness is now re-launching the Party in Pink campaign globally.

At least 75 per cent of ticket sales from Zumbathon charity events hosted by Zumba instructors and 30 per cent of Zumba apparel sales will be donated to leading UK breast cancer research charity, Breakthrough Breast Cancer, and to global breast cancer charity, Susan G Komen for the Cure® Global Promise Fund.

Beto Perez will front the mass Zumba class on October 16 and Wyclef Jean will perform on stage too. Cure Cancer @ UCLH founder, Carole Sobell, a spokesperson for the Party in Pink Zumbathon charity campaign, organised the Zumbathon event at Alexandra Palace. She said: “As a breast cancer survivor and Zumba enthusiast myself, I am so excited to be joining the Party in Pink campaign and arranging this event. It is a perfect excuse to get over 3,500 people to join the party and celebrate to raise money for such a good cause.”

Chris Askew, chief executive of Breakthrough Breast Cancer, said: “We are truly excited to be the beneficiary of Zumba Fitness’s Party in Pink campaign in 2011. We’ve seen the huge success it has achieved in the USA, and we hope that people across the UK will embrace it with similar enthusiasm.

“It’s a great way for friends, family and colleagues to come together, have some fun and support a great cause. The money raised through Zumba’s Party in Pink campaign will enable us to continue with our life-saving research, campaigning and education work. Through this work we believe passionately that breast cancer can be beaten.”

A Zumbathon charity event is a Zumba class arranged by a licensed instructor with the aim of raising money for charity. Throughout September and October, teachers are encouraged to hold Zumbathon events in support of breast cancer charities as part of the Party in Pink campaign. Instructors can list their events on, and enthusiasts can locate an event in their area to attend and support this cause.

The Zumbathon charity event will take place on October 16 at 2pm at Alexandra Palace, Alexandra Palace Way, London N22 7AY. Tickets for the event may be purchased online via Ticketmaster. Tickets are priced at £30 and 100 per cent of ticket sales for this event will be donated to the associated charities. Celebrity guests are to be confirmed.

See, to find a Party in Pink Zumbathon charity event near you.

Nicola Rayner was editor of Dance Today from 2010 to 2015. She has written for a number of publications including The Guardian, The Independent and Time Out Buenos Aires, where she cut her teeth as a dance journalist working on the tango section. Today she continues to dance everything from ballroom to breakdance, with varying degrees of success. Her debut novel, The Girl Before You, was published last year in paperback, ebook and audiobook.

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