Posted on October 6, 2020
Belmond’s Copacabana Palace in Rio de Janeiro, and the Belmond Hotel das Cataratas, the only hotel located within the National Park of Foz do Iguaçu, Paraná, have asked former Royal Ballet principal Thiago Soares to lead its new campaign in Brazil. Titled “Commovere” (which means to move strongly, cause a living emotion and be impressed), the campaign aims to bring out the feelings provoked by the beauty of dance, history and nature, as expressed through the fluidity of Soares’ movements.
Andréa Natal, general director of Belmond in Brazil, says the idea of the campaign was to combine dreams and reality, art and street, movement and silence, and contradictions and complementarities of life exposed during the coronavirus pandemic. “The campaign brings all these elements together: the vibrant energy of the carioca, the sea breeze, the golden sunset, the Atlantic Forest, the Iguazu Falls, the sound of birds, this unique nature”, Natal explained. Soares, who returned home to Brazil at the outset of the pandemic, narrates this story through his choreography. “The film started from finding a reason to do what I do,” Soares said. “That involved choosing where I would dance and why. I would start dancing in a place like Copa, the city where I came from, and not only to review dance but rethink our priorities, which really matters”. The campaign was Soares’ first “performance” following his farewell to the stage of London’s Royal Opera House in Onegin in February.
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While theatres remain closed in Brazil, or unable to receive shows, and the daily lives of performers not yet fully resumed, the Belmond hotels campaign became the special stage for Soares’ return to dance. For nearly 100 years, the Belmond Copacabana Palace has seen dancing in the Nobre and Golden Rooms, its traditional ballrooms, whilst the Belmond Hotel das Cataratas offers a balcony with unparalleled views of the Iguaçu Falls and the Tarobá Bar as a background to dance.
For more information about the Belmond Copacabana Palace and the Belmond Hotel das Cataratas, visit belmond.com.
Pictured: Thiago Soares. Photographs by Saullo Moreira.