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Zumba Fitness has created a new fundraising arm, Zumba Love: Movin’ for Charity. The platform will focus on advancing charitable initiatives that raise funds and awareness for important causes while celebrating the joy of giving through dance.
Beto Perez, creator of the internationally popular Zumba programme, will be in London to lead a Zumbathon charity event for 3,500 people at Alexandra Palace on October 16. The event will raise money for breast cancer research and community outreach programmes as part of the Party in Pink™ campaign, created by Zumba Fitness.
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