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Privacy Policy

Dancing Times Ltd respects the privacy of all our customers and we are committed to protecting your privacy. We also respect the privacy of those who provide personal information to Dancing Times for other purposes such as enquiries, advertising, surveys and other reasons. We do not sell your personal information and we do not share your information with other organisations for marketing purposes. We require any supplier contracted to carry out work on our behalf to meet the same standard that we adhere to when handling your personal information.

Policy Overview

Opting In

1. You are giving consent and opting in for Dancing Times Ltd to collect and use your personal information when you:

  • Make a purchase.
  • Order a subscription.
  • Make an enquiry about advertising space or marketing.
  • Download an advertising pdf from our website.
  • Subscribe to the Dancing Times e-newsletter and opt in for emails.
  • Participate in Dancing Times surveys and competitions (both online and in paper format).

2. We collect your information both electronically and in paper format when you make requests in any of the following ways:

  • On our website
  • Directly over the phone
  • Via email
  • By sending a postal request to our current trading address.
  • From the Dancing Times competition and survey forms you have returned to us.
  • From the details given on downloading an advertising pdf.

3. By providing your personal information you are opting in for Dancing Times to use your information solely in a manner that will help us fulfil the request for which you provided the information.

What information do we collect from you?

  • Name
  • Address
  • Telephone numbers (landline and mobile)
  • Email
  • Delivery address if different from the billing address
  • Payment details such as credit card details, bank account and sort code
  • Details of items purchased and/or subscriptions
  • Details of advertising or marketing enquiry, such as name of enquirer and organisation
  • Enquiries and feedback
  • Interaction with our social media.

If you buy a subscription or make a purchase on behalf of someone else, such as a gift subscription or other item, we will store your information and correspond with you and not the other party unless they give their express consent in writing for us to store their personal information.


Adults making purchases for children must provide information of the purchasing adult as we do not collect children’s personal information.

(The GDPR sets the age when a child can give their own consent to this processing as 16 yrs).


In addition, we also collect details automatically about the pages you visit on our website. Please see our Cookies policy for more information.


If you make a purchase on behalf of an organisation we will store the details of the organisation as well as your details.

Why do we collect your personal information?

  • To fulfil your purchase order and supply the goods or service you requested.
  • To send you the advertising or marketing information you requested.
  • To process your payment.
  • To send you any other information you requested.
  • To keep in touch with you if you have requested the Dancing Times e-newsletter or emails.

What else do we do with your information?

  • Send you information about your subscription renewal near the renewal date.
  • Let you know about advertising and marketing deadlines and promotions.
  • Inform you if you have won a competition which may be running.

Keeping your information up to date:

  • We will also do our best to keep your information up to date. This includes monitoring returned mail to let us know if you no longer live at the address we hold for you. We also check post codes on the Royal Mail post code finder.
  • Please help us to keep your information up to date by letting us know if you change address, phone number, email or other information that will help us keep your information accurate.

How long do we keep your personal information?

  • We will only hold your personal information for as long as reasonably necessary after carrying out services you have opted in for. This may be up to two years unless we are required to hold it longer for legal or taxation reasons.
  • Advertising or marketing information will be kept longer than two years, unless the advertiser informs us in writing that they would like to opt out and no longer want us to store their details.
  • If we dispose of your information it will always be done securely.

Who will have access to your information?

  • Your information will be only be accessible to staff, data processors and third parties who are involved in providing the goods or services you requested.
  • In the event we require the services of a data processor, we will only contract in with a data processor that can give sufficient guarantees that the requirements of current Data Protection laws will be met and the rights and privacy of our customers will be protected.
  • We will not sell your personal information.
  • We will only share your personal information if:
    1. We are required to by law.
    2. We have entered into a contract with a processor or other contractor to carry out services on our behalf – for example order fulfilment, payment processing.

Opting- Out

If you no longer want us to store your personal details you can ask us to stop at any time by contacting


Writing to

Data Protection Officer
The Dancing Times Ltd
36 Battersea Square
SW11 3RA

  • However if you have a current subscription and opt out before your subscription has ended, we will delete payment details, but we will need to retain your name and address until the end of the subscription period in order to deliver your magazine.
  • If you would like to opt out of our e-newsletter and emails, you can click unsubscribe at the bottom of the email and follow the link.

How to contact us to make an enquiry about the information we hold about you:

You have the right to a copy of the information we hold about you. This is called a Subject Access Request.

If you would like to make a subject access request you can do so by contacting us using the same details listed in Opting Out above.

We will reply with the details of the information we hold within 30 days of receiving your Subject Access Request.


This policy was last updated on 16 May 2018 (please check our website regularly for future updates)

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