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Posted on December 23, 2010
“Moving Movements“ is the slogan of Hamburg Ballet’s new image campaign, which was launched at the beginning of the current season.
After a highly successful poster and advertisement campaign which was seen all over Germany, the campaign is now taking its next step – into the digital world. Ballet-fans from all over the world can now add Hamburg Ballet on to their computer-screens by downloading their favourite campaign image as a desktop wallpaper or screensavers for their computer or smartphone. Developed by the advertising agency Scholz & Friends Hamburg, the vibrant wallpapers can be downloaded for free from www.hamburgballett.de.
Jonathan Gray is editor of Dancing Times. He studied at The Royal Ballet School, Leicester Polytechnic, and Wimbledon School of Art where he graduated with a BA Hons in Theatre Design. For 16 years he was a member of the curatorial department of the Theatre Museum, London, assisting on a number of dance-related exhibitions, and helping with the recreation of original designs for a number of The Royal Ballet’s productions including Danses concertantes, Daphnis and Chloë, and The Sleeping Beauty. He has also contributed to the Financial Times, written programme articles for The Royal Ballet and Birmingham Royal Ballet, and is co-author of the book Unleashing Britain: Theatre gets real 1955-64, published in 2005.
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