Dedicated to dance
since 1910.

Buy Latest Issue

Freed of London shop to be refurbished

Posted on March 27, 2012


Freed of London, the shoe and dancewear shop based at 94, St Martin’s Lane, London WC2N, will close for a refit from April 21, the first in what is believed to be more than 30 years.


The company is very conscious of the iconic nature of the establishment, and the new look to the shop will “encompass all the tradition and heritage of a shop that has been established in the same location for over 80 years, whilst giving it a fresh, new look.”

Whilst the shop is closed, staff will still be able to take orders and deal with enquiries via the telephone (020 7240 0432), email ( or fax (020 7240 3061). Visit the website, for further information.

The shop is scheduled to reopen to the public from 10am on May 26 following a grand reopening party.


Photograph courtesy of Freed of London.

Jonathan Gray is editor of Dancing Times. He studied at The Royal Ballet School, Leicester Polytechnic, and Wimbledon School of Art where he graduated with a BA Hons in Theatre Design. For 16 years he was a member of the curatorial department of the Theatre Museum, London, assisting on a number of dance-related exhibitions, and helping with the recreation of original designs for a number of The Royal Ballet’s productions including Danses concertantes, Daphnis and Chloë, and The Sleeping Beauty. He has also contributed to the Financial Times, written programme articles for The Royal Ballet and Birmingham Royal Ballet, and is co-author of the book Unleashing Britain: Theatre gets real 1955-64, published in 2005.

Connect with Dancing Times: