Posted on May 26, 2015
Blackpool Dance Festival is to launch its first overseas event, to be held in Shanghai from August 19 to 23, 2016. Working with International Special Attractions (ISA), the British festival will work on the organisation, branding and management of the event, held under the name Blackpool Dance Festival (China).
The new festival will initially take place over three to five days, with plans to expand. Competitors will be able to compete in a full range of ballroom and Latin disciplines. Over the past 20 years, ballroom dancing has boomed in China, forming part of its government’s healthy lifestyle drive. More than 50 million people are now registered as ballroom dancers with official Chinese organisations.
Michael Williams, managing director of the Winter Gardens in Blackpool, said, “Over the past few years we have seen an influx of Chinese dancers competing in Blackpool and for us to take elements of our festival to China can only increase the number of dancers that will want to come and experience the magic of dancing in the magnificent Empress Ballroom.”
Entries and ticket applications for the Blackpool Dance Festival (China) will open on July 15, 2015. Email email@example.com for more.
Picture: Chao Yang and Yiling Tan
Photograph: Ron Self