About Dance Today
Formerly the Ballroom Dancing Times, Dance Today has grown to encompass all elements of partner dance, from ballroom and Latin American, to salsa, tango, swing, sequence, and many more. The compact-sized glossy magazine includes interviews with leading dance stars, dancesport competition reports, informative features on health and nutrition, reviews of dance and musical theatre productions, books and DVDs, competition giveaways and a section of dance scripts as well as comprehensive listings for classes and events around the UK.
Throughout their 100-year history Dance Today and sister magazine Dancing Times have remained at the forefront of the international dance world and a force for change in the UK dance scene – having played an instrumental part in the formation of such teaching bodies as the Royal Academy of Dance (formerly Royal Academy of Dancing) and the British Dance Council (formerly British Board of Ballroom Dancing).
Originally founded in 1894 as the house magazine of a London ballroom dancing establishment, Dancing Times was transformed in 1910 into a national periodical, globally covering and reporting on all forms of dancing. As such it is the leader in its field and the world’s oldest monthly publication devoted to dance.
Ballroom Dancing Times became a separate publication from Dancing Times in October 1956, and was re-titled Dance Today in 2001. Both Dancing Times (which concentrates on all forms of theatrical dance) and Dance Today (which covers all forms of social dance) have actively recorded and documented all aspects of dance and have championed issues such as health, training and education within the industry throughout this time.
Even in the age of burgeoning digital media, and thanks partly to the current popularity of ballroom and Latin American dancing through television programmes such as BBC1’s “Strictly Come Dancing”, Dancing Times and Dance Today have both substantially increased their respective readerships.